The Standard

Field notes for founders, leaders and operators.

What we're learning about hiring, proof, and the work itself, written for the people who have to make the call, not the people who write about making it.

Why Every Business Owner (Yes, Even You) Needs a Password Manager

Still managing passwords in a spreadsheet? It’s time for an upgrade. A password manager isn’t just for big teams. It’s a game-changer for any business owner who wants to stay secure, streamline logins, and delegate without the hassle.

Dec 16, 2025 · 2 min read
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Unlock Your Freedom: Delegate to an Executive Assistant

You didn’t start your business to drown in emails, schedule changes, and a never-ending to-do list, did you? Yet here you are, spending more time managing chaos than scaling your vision. The good news? There’s a 🦄 solution that can turn your overwhelm into organization, and your hustle into high-impact work: hiring an Executive Assistant.

Dec 16, 2025 · 4 min read
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Unlock Productivity with Asana for Your Assistant

Running your business without a project management (PM) tool probably feels like juggling blindfolded, things slip, priorities shift, and tasks disappear into the abyss. If you’re constantly feeling overwhelmed and struggling to keep everything on track, you’re not alone. The good news? There’s a way to bring clarity and structure to your work without adding more stress to your plate. A tool like Asana helps you and your team stay organized, track progress, and keep priorities clear. It’s not about adding another layer of work. It’s about making sure tasks are where they need to be, when they need to be done, so you can focus on what truly matters in your business.

Dec 16, 2025 · 3 min read
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The Ultimate Guide to High-Performing Remote Assistants 🦄

In the fast-paced world of modern business, finding the right talent can be a game-changer. At Assistantly, we don't just connect you with any employee. We match you with a Unicorn 🦄, a term we use to describe an exceptional individual who possesses a unique blend of skills, experience, and qualities. But what makes a Unicorn so special, and how can they elevate your organization?

Dec 16, 2025 · 3 min read
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The Ultimate Guide to Maximizing Success with Your Virtual Assistant

Are you ready to unlock the secret to a harmonious and productive working relationship with your virtual assistant (VA)? Look no further! In this comprehensive guide, we'll share the top strategies to ensure success while adding a sprinkle of fun along the way. Discover the 10 Commandments that will help you harness the power of your Assistantly Unicorn and achieve unprecedented results. Let's dive in!

Dec 16, 2025 · 2 min read
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The Ultimate Guide to Dealing with Spam and Phishing Emails

Spam and phishing emails are more than just a nuisance. They’re a serious security risk. Cybercriminals use deceptive tactics to steal sensitive information, install malware, or manipulate users into taking actions they shouldn’t. In this guide, we’ll cover how to identify suspicious emails, take action when you receive one, and implement preventative measures to keep your inbox (and your business) safe.

Dec 16, 2025 · 3 min read
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The Secret Weapon for Business Development

Business development isn’t just about chasing leads. It’s about building relationships, staying ahead of market trends, and making strategic decisions that drive sustainable growth. The challenge? It’s time-consuming. And for many businesses, that time is better spent closing deals, refining strategies, and nurturing high-value client relationships.

Dec 16, 2025 · 4 min read
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Stop Scrolling, Start Selling: Guide to LinkedIn Success for Small Business Owners

You built something amazing, but do the right people actually know about it? LinkedIn isn’t just a resume graveyard. It’s the place where small business owners like you can turn conversations into collaborations, and posts into pipeline. Let’s make it work for you.

Dec 16, 2025 · 3 min read
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The Secret Sauce to Building Client Relationships That Actually Scale

It’s easy to get lost in the sea of automation, AI, and endless "do more with less" strategies. But at the end of the day, the businesses that last, the ones that thrive, are the ones that treat relationships like their most valuable asset.

Dec 16, 2025 · 3 min read
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