Everything routes through you
Client questions, payments, DMs, and scheduling all land on the person clients are paying for.
All industries
Your calendar
For coaches, consultants, and agencies
Your calendar
is the ceiling?
Keep driving goals while someone runs the back office
Online business managers, client success leads, and launch coordinators who already work in GoHighLevel, Kajabi, and ClickUp, proven on a Day One™ work trial before you commit.
Support in your clients' time zones
Built for the role
Online Business Manager
- Map the onboardingTurn a messy client journey into a step-by-step workflow.Submitted
- Triage the inboxCut 60 emails to the five that need you.Submitted
- Write in your voiceDraft ten replies that sound like you.Submitted
A person on our team reviews
JudgmentOutput qualityTone
Chosen by founders, CEOs, and executive teams at more than 1,000 companies, including
What's actually breaking
You're the product
You shouldn't be the back office
Seven things we hear from coaches and consultants every month. If three sound familiar, your business can only grow as fast as your calendar.
Onboarding runs on memory
Contract, payment, welcome, portal access, first session. Every new client gets a slightly different version.
Leads go quiet after the call
Follow-up depends on you remembering, and no-shows never get rebooked.
Launches take over your life
Every launch means weeks of funnels, emails, and tech fixes instead of selling.
Content stalls when you're busy
The podcast and posts stop the moment client work picks up.
Clients drift before renewal
Nobody notices when a client goes quiet until they don't renew.
Your first assistant didn't work
They spent the first month asking questions you didn't have time to answer.
The one number
Founder hours
back every month
Put in your own numbers. Every hour you stop spending on admin goes back to clients, sales, and the work only you can do.
An estimate from your inputs.
Your hire's actual rate is on their profile before you commit.
Founder hours
returnedper month
returnedper month
Your time
returnedper month
returnedper month
Return on
the hirebefore a single new client
the hirebefore a single new client
Why founders move now
If one of these is true, it's time
Founders rarely hire because a plan said so.
They hire because one of these landed.
- You hit the calendar ceilingEvery new client now means less sleep.
- A launch is comingAnd you're the funnel builder, copywriter, and support desk.
- A client left over a dropped ballA missed email or a late deliverable cost you a renewal.
- Your first hire didn't stickYou hired help before you had systems, and it showed.
- You want to step back from deliveryYou're ready to lead, not run every session and inbox.
“Working with Assistantly is amazing, and within a matter of 72 hours, Laith had not only found me the perfect assistant, but then he had also set up the interview.”
Who founders hire
Seven seats that take the
back office off your plate
Mid and senior operators, each proven on the real work of the role before you meet them.
A day in the seat · Example
Online Business Manager
Ran the Monday team check-in in ClickUp.
Wrote the SOP for client onboarding.
Chased two contractors on launch deliverables.
Sent the founder this week's metrics and three decisions.
Turns the founder's head into systems the team can run
What they own
Operations and SOPsTeam and contractor coordinationProject managementWeekly metrics
A day in the seat · Example
Executive Assistant
Cut a 70-email inbox to the six that need you.
Rescheduled three calls around a new podcast interview.
Prepped notes for this afternoon's client sessions.
Booked travel for next month's retreat.
Protects the founder's time and attention
What they own
Inbox and calendarClient schedulingTravel and adminMeeting prep
A day in the seat · Example
Client Success Manager
Onboarded two new clients from contract to first session.
Checked in with five clients who missed last week's call.
Moderated the community and answered 12 questions.
Flagged two renewals coming up with notes.
Notices when a client goes quiet and saves the renewal
What they own
OnboardingCheck-insCommunity and accountabilityRenewals
A day in the seat · Example
Launch & Funnel Coordinator
Built the webinar registration page in GoHighLevel.
Loaded the five-email launch sequence.
Tested every link, form, and payment step.
Ran launch-day support in the chat.
Builds and runs funnels and launches in your systems
What they own
Funnels and landing pagesEmail sequencesWebinar setupLaunch-day support
A day in the seat · Example
Sales Admin & Setter
Replied to 18 DMs and booked four discovery calls.
Rebooked two no-shows.
Sent proposals after yesterday's calls.
Updated the pipeline for the founder.
Turns interest into booked calls and paid clients
What they own
DM and lead responseCall bookingNo-show recoveryPost-call follow-up
A day in the seat · Example
Content & Repurposing
Cut five clips from Tuesday's podcast.
Drafted three LinkedIn posts in your voice.
Built this week's newsletter.
Scheduled everything for the week.
Keeps content going when client work picks up
What they own
Clips and reelsNewsletterLinkedIn and social postsPodcast production
A day in the seat · Example
Community Manager
Welcomed 14 new members.
Posted the weekly prompt and pinned the replay.
Answered member questions and tagged the founder on two.
Sent reminders for Thursday's live call.
Keeps members engaged between sessions
What they own
Skool or Circle moderationWeekly promptsEvent remindersMember questions
Matched to the systems you run
GoHighLevelKajabiSkoolCircleCalendlyClickUpNotionSlackZoomStripe+ yours
Where AI stops
AI writes the drafts
A person keeps the client
AI already does this
- AI setters replying to DMs
- Meeting notes and summaries
- Content drafts
- Funnel and email automations
Which is why you need an operator
- Noticing when a client goes quiet and saving the renewal
- Running launch day when the tech breaks
- Turning your voice into posts you'd actually sign
- Owning the follow-up after every call
AI writes the drafts and sends the reminders.
Clients stay because a person notices when they go quiet.
That's the seat we fill.
The proof
Watch onboarding run before you commit
Day One™ is a work trial in the real conditions of the role, two hours or less, scored against a rubric built for that role by a person on our team.
- You see exactly how they performed
- The client never keeps, uses, or ships the work
- No algorithm decides who you meet
Day One™ · Client onboarding · GoHighLevel
New coaching client · Signed today
Signed to first session2 days
Founder time needed0 min
Contract signed. Payment confirmed in Stripe.
Welcome sent. Personal note in your voice, plus the intake form.
Portal access granted. Kajabi course and community unlocked.
First session booked. Calendar invite and prep questions sent.
Logged. Client record updated in the CRM.
R
Reviewer noteRan the whole onboarding without asking the founder a single question, and the welcome note sounded like her. Strong fit.
Ready now
Meet the talent
before you commit
Daniela P.
Executive Assistant, Medellín
7 years experienceProven on the role
The proof
Daniela untangled a triple-booked day across three time zones without touching the CEO's focus block. She explained every trade-off in two lines.
Zone of genius
Full profile, intro video, and rate
Brian O.
Content Marketer, Nairobi
5 years experienceProven on the role
The proof
Brian drafted a month of LinkedIn posts in the founder's voice from two voice notes. Reviewers couldn't tell which ones he wrote.
Zone of genius
Full profile, intro video, and rate
Grace W.
Executive Assistant, Nairobi
6 years experienceProven on the role
The proof
Grace built Thursday's board pre-read from four department updates and sent it a day early. It needed zero edits before it went out.
Zone of genius
Full profile, intro video, and rate
See full profiles, free
Example profiles. Names shortened for privacy.
What professional services clients say
“She’s a master at managing multiple client projects, hitting deadlines, and keeping everything running smoothly without a single detail slipping through.”
“So grateful for her expertise and initiative.”
“His eagerness to learn and adapt has significantly contributed to our growth, especially in getting positive Google reviews from our clients, which has greatly enhanced our brand reputation.”
Free founder call
Twenty minutes on your back office
Tell us about the business. We'll come to the call with the first seat we'd fill and the systems it should run.
- No commitment until you choose who to hire
- Pricing shown before you interview
- A real person on our team, from the first call
Questions founders ask first
My first assistant didn't work out. Why would this?
Most first hires fail because they're hired before the systems exist. Every finalist here has already done the real work on a Day One™ trial, and an OBM can build the systems with you.
Will they write in my voice?
Voice is part of the work trial for content and executive roles, so you see how they write before you meet them.
Do they know GoHighLevel and Kajabi?
We match on the platforms you run, from GoHighLevel and Kajabi to Skool and ClickUp. Access is set up with you in week one.
Can they talk to my clients?
Yes. Client communication is part of the trial, and tone is one of the signals a person on our team reviews.
Will the quality hold up?
You decide on the work, not the interview. Every finalist completes a Day One™ work trial in the real conditions of the role, scored against a rubric by a person on our team. You see how they performed. The client never keeps, uses, or ships that work.
What does it cost?
Their own rate plus real benefits, shown on every finalist's profile before you interview. See how pricing works.
What if the hire isn't the right fit?
Every hire shares a Fresh Eyes™ review at two weeks, so a weak match surfaces early. If a hire ever stops being the right fit, we find you a new one.
Take yourself out of the back office
Tell us the seats, and we'll show you who has already done the work.
There's no commitment until you choose who to hire.