Fair, aspirational pay
We ask every Unicorn what they want to earn. Enough to save and thrive, not just get by.
About Assistantly
Unicorns aren't found
They're made
Assistantly began in 2020 to fix how global talent was treated. Bootstrapped from day one, we now serve hundreds of businesses and thousands of Unicorns across the Philippines, Latin America, and Kenya.
Where we started
A different kind of story
Assistantly was founded by a young entrepreneur from an immigrant family who saw how broken the global talent industry was. Most remote professionals faced:
- Low payand no benefits
- Long hoursand little recognition
- Churn and burnwork environments
- We set out to change thatPeople-centric, relationship-driven, and built to be the best experience in the world, for talent and clients alike.
The people behind the work
Real people,
real lives
Thousands of Unicorns across three continents, building careers they're proud of.
Unicorns come first
Happy Unicorns
mean thriving clients
When Unicorns are supported, motivated, and fulfilled, they deliver results clients feel.
Benefits that matter
Health allowances for families, profit sharing, and resources many wouldn't otherwise have.
Recognition and bonuses
A monthly all-hands since day one, never skipped, to celebrate top Unicorns and share wins.
Access and support
A dedicated Success Manager for every Unicorn, plus direct access to our exec team.
- Unicorns thrive
- Clients win
- Partnerships last
What we believe
Three beliefs
we don't bend on
People first
Unicorns aren't resources. They're people, partners, and leaders.
Relationships matter
We build culture, trust, and community, not transactions.
Excellence, always
You don't come to Assistantly for the cheapest hire. You come for impact, longevity, and greatness.
Meet the team
The people who
take care of you and Unicorns
Laith MasarwehFounder & CEO
JoyceCOO & Brand Architect
KateCoS & Talent HR
JackieHead of Client Experience & Growth
AlliClient Success Manager
AyaClient Growth Marketer
LyrissaTalent Growth Marketer
DennisPerformance Marketer
GerielleTalent Network Lead
AngieTalent Network Lead
AnnlidyaTalent Network Lead
BernadetteTalent Success Manager
A message from our founder
I didn't just want to build another company. I wanted to change the way global talent was treated. When you give people the pay, benefits, recognition, and support they deserve, they don't just show up, they thrive. And when Unicorns thrive, so do the clients they serve.
This is Assistantly
Where Unicorns thrive, clients scale, and work is built on relationships.