Scaling Operations with a team of Unicorns at Special Touch Home Care

A Trusted Leader in Home Care for Over 40 Years

Special Touch Home Care has been a cornerstone of New York’s home care industry for over four decades, providing high-quality in-home caregiver services (PCA and HHA) across the five boroughs and Westchester County.

They also offer access to the Consumer Directed Personal Assistance Program (CDPAP) across all 62 counties of New York, ensuring patients receive the best possible care in their own homes.

As demand for their services grew, Special Touch Home Care faced a critical challenge: finding the right talent, fast enough, at the right cost.

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The Challenge

Scaling a home care business in a high-cost market like New York presents significant obstacles. Special Touch Home Care had ambitious expansion goals but encountered several barriers:

• Hiring Bottlenecks – Finding reliable, specialized talent such as patient coordinators, recruiters, and sales assistants was both time-consuming and expensive.
• Slow Hiring Process – Traditional job boards like LinkedIn and Indeed were inefficient, often requiring weeks to hire a single candidate.
• Lack of HR Infrastructure – Without a dedicated HR team, leadership was forced to manage hiring while also running the business.
• Bilingual Talent Gaps – With a diverse patient base, the company needed Spanish- and Korean-speaking team members to provide better service.
• High Hiring Costs – Recruiting locally in New York meant paying premium salaries, making it difficult to scale efficiently.

Without the right team in place, growth was hindered, internal operations were strained, and patient care was at risk of being affected.

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The Goals and Objectives

Special Touch Home Care engaged with Assistantly with clear objectives:

✅ Speed to Hire – Reduce hiring time and fill positions quickly with top-tier candidates.
✅ Scalable Staffing Model – Build a flexible, cost-efficient workforce to support rapid growth.
✅ Bilingual Expertise – Secure Spanish- and Korean-speaking professionals to enhance patient support and internal operations.
✅ Reduced Hiring Costs – Lower operational expenses without sacrificing quality.
✅ Seamless Process – Eliminate micromanagement by streamlining the hiring process.

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Our Tailored Service Solution

Assistantly implemented a high-impact recruitment strategy to address Special Touch Home Care’s challenges:

• Rapid Hiring Turnaround – Reduced the hiring process from weeks to just 10 days.
• Bilingual Talent Matching – Sourced Spanish- and Korean-speaking professionals to improve patient communication and team efficiency.
• Mid-Senior Level Expertise – Identified and placed experienced professionals tailored to the company’s specific needs.
• Scalable Hiring Model – Created a repeatable process to ensure continuous talent acquisition without straining internal resources.

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Our Step-by-Step Process

Role Alignment and Onboarding

Assistantly worked closely with Special Touch Home Care’s leadership to define job requirements and ensure alignment with business goals.

Targeted Talent Search

A specialized recruitment process was implemented to source highly qualified professionals with industry experience and language proficiency.

Efficient Hiring Execution

Assistantly managed the entire hiring process, from recruitment to onboarding, allowing leadership to focus on strategic initiatives.

Ongoing Support and Quality Control

Regular check-ins ensured smooth transitions and optimal performance, with quick replacements provided if necessary.

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The First 90 Days

🚀 Fifteen New Hires Across Multiple Departments – The company successfully scaled multiple teams simultaneously without delays.
💰 Immediate Return on Investment – The newly hired professionals helped triple company revenue within three months.
🏆 Fast Promotions – One of the newly hired employees was promoted to a management role due to exceptional performance.

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Results and Measurable Impact

✔️ 50% Cost Savings – Offshore hiring significantly reduced operational expenses, allowing for reinvestment in business growth.
✔️ Three Times Revenue Growth – With the right team in place, Special Touch Home Care rapidly expanded its operations and revenue.
✔️ Drastically Reduced Hiring Time – Positions that previously took a month to fill were now onboarded in just 10 days.
✔️ Stronger Internal Efficiency – Leadership was able to reclaim valuable time by eliminating hiring bottlenecks.
✔️ Scalable Hiring Process – A repeatable system was established to ensure continued growth without disruptions.

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Our experience with Assistantly has been nothing short of exceptional. From the outset, the process of hiring and working with the team has been seamless and efficient. The virtual assistants provided by Assistantly have not only met but exceeded my expectations. Their professionalism, dedication, and attention to detail have significantly contributed to streamlining tasks and ensuring smooth operations within our projects. As a client, I genuinely appreciate the level of commitment and the quality of service that Assistantly consistently delivers. - Jasmin Arias, COO at Special Touch Home Care

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Transforming Special Touch Home Care’s Growth Strategy

With Assistantly’s expert staffing solutions, Special Touch Home Care overcame its hiring struggles and built a scalable, high-performance team without the time-consuming challenges of traditional hiring.

This partnership allowed them to:

✅ Scale their workforce rapidly
✅ Reduce costs by 50 percent
✅ Free up leadership’s time for strategic initiatives
✅ Increase revenue threefold

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📢 Want to scale your business faster and smarter? Let’s find your Unicorn 🦄 talent today!

👉 Get Started with Assistantly

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